Many people know something about communication "it is after all an innate human ability" but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.
Written for: Professional science communicators, researchers who need to communicate science results to different audiences, science managers and policy makers
Der Autor
Lars Lindberg Christensen ist PR-Beauftragter der Internationalen Astronomischen Union, sowie Sekretär ihrer Arbeitsgruppe für das Internationale Jahr der Astronomie 2009. Studierter Astronom, leitet er als Wissenschaftskommunikationsspezialist die Hubble European Space Agency Informationsgruppe, die für PR des Hubble Space Teleskops in Europa verantwortlich ist.
Springer Verlag, 2007, 274 S.
26,70 Euro
Paperback, 140 illus., 40 in colour
ISBN: 978-0-387-26324-3
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